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Product Release 07/23/13 -

Scheyden Precision Eyewear Sponsors Renowned Aerobatic Pilot Super Dave Mathieson

Star Aviator to Fly Custom Scheyden MX2 Plane While Wearing Brand’s Premium Sunglasses
 
Scheyden Precision Eyewear – the market leader for premium lenses and frames engineered for aviation, fishing and golf, among other pursuits – announces that star air show pilot “Super Dave” Mathieson has joined Team Scheyden and will fly a customized Scheyden MX2 aerobatic aircraft while sporting the company’s popular sunglasses and the soon-to-be-released True Aviator watch.



A world class aviator renowned for his skill and bravado, Super Dave became an air show pilot four years ago and has now been flying for 27 years. During that span he logged more than 16,000 commercial hours on 175 different types of aircraft. Wearing the Scheyden Fixed Hybrid Jet-A glasses the Ontario, Canada native now hurls his body at 300 knots in his new Scheyden-wrapped 385 horsepower plane. Starting in January 2014, Mathieson and his ultra-rare MX2 – one of only 11 in the world – will be featured in a major cable network reality series about air show pilots.



“As a pilot myself, watching Super Dave Mathieson carving turns and rolling and tumbling his aircraft in ways I could never imagine simply blows me away,” says Jeff Herold, company founder. “Scheyden is the highest-quality, most functional and comfortable eyewear in the aviation market, which is why pilots whose lives depend on their equipment trust our brand above all others.

”

In honor of this new relationship, Super Dave has christened one of his daring air show maneuvers the “Scheyden Precision Point Roll Pass.” It requires exact timing and a master’s touch to execute properly, aligning with the brand’s “Demand Precision” slogan.



“The lenses are just bloody amazing, especially for flying because they just crisp everything up, they take the glare away from a gray day and make features sharp like you can’t believe,” says Super Dave, who earned his moniker due to harrowing aviation adventures, including as a teenager by safely landing a float plane that lost the control stick. “Jeff’s background with flying means he doesn’t take the typical approach to designing the glasses. I know that these are made for pilots, but they’re really perfect for any activity.

”

Designed and manufactured to exacting standards, Scheyden distortion-free lenses are hand-ground and polished. Made from the world’s finest materials, they feature a hydrophobic coating to repel water and perspiration, and several layers of magnesium hexafluoride to diffuse ambient light and protect pupils from harsh reflections. The lenses also include a scratch resistant finish and optional polarization. 


Available in a variety lens and frame combinations, category-specific highlights include the Revelry and Panorama Fixed Hybrid models that are heat-resistant and provide superior wrap for maximum sun protection. Additionally, hypoallergenic high nickel silver arms slip securely underneath headwear for lasting comfort.



In addition to pilots, the evolutionary sunglasses are also the choice of fishermen, car enthusiasts, and professional golfers. Scheyden Precision Eyewear is available at the company website, as well as a number of unique boutique eyewear retailers.



More information: www.scheyden.com or 855.384.8217.

More information about Super Dave: www.SuperDaveAirShows.com. 





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