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Product Release 01/24/19 -

Scheyden Precision Eyewear Debuts New Golf-Specific Eyewear Frame at 2019 PGA Merchandise Show



Scheyden Precision Eyewear Debuts New Golf-Specific Eyewear Frame at 2019 PGA Merchandise Show


ORLANDO, FL (Jan. 24, 2019) – Scheyden Precision Eyewear showcases their new golf-specific frames, the ‘Confidence In Action,’ or “CIA,” at the 2019 PGA Merchandise Show.


The “CIA,” first unveiled at Demo Day, is creating quite the buzz with interest and feedback that has been overwhelmingly positive. In fact, multiple Champions Tour players have even stopped by the Scheyden booth (#1843) to pick up a pair of what can be considered the finest optical frame and lens combination at this year’s show. CIA sales thus far at the PGA Show have been tremendous, only adding to the growing popularity of the brands first-ever sunglass designed for the discerning golfer.


Scheyden has brought to the forefront a golf-specific frame and lens combination with a level of quality that has not yet been seen in the industry. Many that have played a round using the sunglasses are blown away by the optical clarity and tinted lenses that actually accentuate one’s read of the greens.


Jeff Herold, pilot, golfer, and CEO of West Coast Trends, Inc. (and maker Club Glove) explains, “Our goal here at Scheyden Eyewear is not to simply impress those who regularly wear sunglasses on the golf course, but furthermore, to impress those that have never been able to wear sunglasses during a round of golf. If you take note of the PGA Tour, the overwhelming majority of players never wear sunglasses, primarily because they believe it somehow hinders their game. If we can bring to market a product that will not only protect a player’s eyes, but actually enhance their ability to see and play with confidence, then we have hit a grand slam home run.”


The golf-specific ‘CIA’ is handmade in Japan and features a feather-light, incredibly strong, titanium frame with a high definition, dye infused, LT33 polyamide lens. The lens is a decentered eight base, 33% Light Transmission wrap. This lens that actually appears to brighten and sharpen your vision on the golf course yet still provides 100% UVA and UVB 400nm protection. The LT33 lenses are top drill mounted eliminating 60% of the lower frame and allowing for an unobstructed view while addressing the ball. The frame also includes adjustable, oversized, soft, tacky, silicone nose pads that will keep the frames comfortably in place during the most powerful of golf swings.





Hazzle Andrada

PR & Marketing Coordinator



About Scheyden


Scheyden (SHAY-den) creates precision, handcrafted eyewear, watches, and flight crew luggage for individuals who demand nothing but the best. The Scheyden Precision Eyewear is a supplier to the United States Air Force and is engineered to aerospace-like tolerances. They are hand made in the small community of Fukui, Japan- widely recognized for their exceptional eyewear and lens technology. The True Aviator Steam Gauge Watch is a multi-chronograph precision timepiece with a liquid compass and hails as the world’s first timepiece to feature the ATIS Aide-Memoire bezel. Scheyden’s Flight Crew luggage is built in America with the finest materials available for unparalleled durability and ease of use.


For more information regarding Scheyden Precision Eyewear or to purchase products visit or call (714) 843-1975. Get social with @Scheyden on FacebookTwitter, and Instagram @ScheydenEyewear.

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