West Coast Trends, Inc. is a California corporation with its affiliated brand known as Scheyden Eyewear.
If you need help finding a store near you please call our customer service toll free at 714-843-1975.
The purpose of this Privacy Policy is to inform you of what information we learn about you when you visit our websites, what we do with that information, and how you can change the information we have.
What Information Is Collected
When you visit www.scheyden.com we recognize only your domain name and not your e-mail address. We will see your e-mail address only if you fill out a form or send us an e-mail message. We may also collect information about you if you register on a page, fill out a survey, participate in our sweepstakes or contests, or if you otherwise voluntarily tell us about yourself or your activities.
How Information Is Used
When you provide information about yourself, we may use such information to improve our products and services and the content of this site. We may also send you information about our products and services, including information about promotions we may run with third parties. If you do not want to receive e-mail from us about our products and services, please see the Opt-out section of our Privacy Policy.
Cookies
West Coast Trends, Inc. may use cookies to track online activity of users of its website(s). A cookie is a piece of data that our website puts on the user’s computer hard drive. Usage of a cookie is in no way linked to any personally identifiable information while on our site. The information that we collect with cookies is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address.
Sharing Information
We understand that your privacy is important to you. It is our policy not to disclose personal information about our website visitors without explicit consent. This consent is given by your election to “opt-in” at the time you provide us with the Personal Information. Once you opt-in, you are granting us permission to use the personal information as described in this Privacy Policy, including transferring to and storing your personal information at our central website located in the United States of America. Your election to opt-in also is your agreement that we may share your personal information with selected business partners and affiliates. The opt-in process further means that West Coast Trends, Inc. and any entities that we share your personal information with may contact you directly in accordance with this Privacy Policy. Whenever we share personal information pursuant to this Privacy Policy, we will inform the party receiving it that the personal information may only be used for a specific, limited purpose in accordance with this Privacy Policy and as agreed upon in advance by West Coast Trends, Inc. We also may use confidentiality agreements to further protect personal information that becomes the property of West Coast Trends, Inc.
Licensees, Licensors and other Business Partners
West Coast Trends, Inc. may enter into business dealings, license agreements or other contracts with third parties (we call these relationships “Third Party Agreements”). In connection with these Third Party Agreements, West Coast Trends, Inc. may license various trademarks and other intellectual property rights to third parties. At other times, West Coast Trends, Inc. may receive permission from a third party to use the third party’s trademarks or intellectual property rights. In addition, West Coast Trends, Inc. may enter into business relationships or contracts with other companies for a variety of goods and services. To the extent that Personal Information is shared with these third parties, we will inform them that the Personal Information may only be used for a specific, limited purpose in accordance with this Privacy Policy and as agreed upon in advance by West Coast Trends, Inc.
Marketing, Advertising and Website Hosting Companies
Occasionally, West Coast Trends, Inc. utilizes the services of outside agencies, companies or individuals to run marketing campaigns, respond to information requests, coordinate contests, sweepstakes and promotions or to host or operate websites and webpages that are connected with our business. We may also contract with third parties to help us better understand your web usage preferences or to analyze data that we collect on our websites and elsewhere. To the extent that Personal Information is shared with these third parties, we will inform them that the Personal Information may only be used for a specific, limited purpose in accordance with this Privacy Policy and as agreed upon in advance by West Coast Trends, Inc.
Contests and Sweepstakes
We may attempt to create sweepstakes, contests and content that require a very minimal amount of information from our users. The sweepstakes and contests conducted on our website sometimes ask users for contact information (like their email addresses) or information about their hobbies, interests or products that they use. This information is used for internal purposes and for use in the marketing of our products and services and will not be shared with any party except as set forth in this Privacy Policy and in our legal Notice. See our Legal Notice for further information.
Reviewing Personal Information
You may request a copy of the Personal Information that West Coast Trends, Inc. has collected. You may also correct any inaccuracies contained in this Personal Information. We do not charge for information requests, although we may charge you a fee to cover our reasonable costs of actually providing you with a copy of your Personal Information. We will require proof of your identity. Please address requests to Internet Customer Service, West Coast Trends, Inc. 17811 Jamestown Lane, Huntington Beach, California 92647 or email [email protected]. We will provide you with a readable copy of the Personal Information within a reasonable time period after your request (usually 30 days, although we will acknowledge your request within 14 days). You may challenge the data that we hold about you, and, where appropriate, you may have the data corrected or completed. In some instances recognized by law, we may refuse to provide you with a copy of the Personal Information or change the data, but we will give you reasons for our refusal.
Opt-out
If you wish to stop receiving communications from us or would like us to cease processing your information in any other way, you can write to us at: Internet Customer Service, West Coast Trends, Inc. 17811 Jamestown Lane, Huntington Beach, California 92647 or email [email protected].
We will also provide you with a return email opt-out address in each email that we send to you so that you may opt out of receiving future email communications. This return opt-out address will be operational for at least 30 days following the date the email was originally sent to you.
Use of This Website by Children
We understand that some children may choose to visit our website and we encourage those visits. However, we recommend that children check with their parents before entering information on any website and that parents discuss with their children restrictions with respect to the types of personal information that they would prefer not be disclosed.
Links
This Web site may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.
Security
We use reasonable efforts to protect our users’ information. When users submit sensitive information via the Web site, we use reasonable efforts to protect our users’ information both online and off-line. When our registration/order form asks users to enter sensitive information (such as credit card number), that information is encrypted and is protected with encryption software. While on a secure page, such as our order form, the lock icon on the bottom of most Web browsers becomes locked.
When we use software to protect your information online, we also do everything possible to protect your information off-line. All of our users’ information is restricted to our offices. Only employees who need the information to perform a specific job (such as billing or shipping) are granted access to personally identifiable information.
Correcting, Updating or Deleting Personal Information
If a user’s personally identifiable information changes, or if a user no longer desires our service, we provide a way to correct, update or delete users’ personally identifiable information. Please send your request via mail to: Internet Customer Service, West Coast Trends, Inc. 17811 Jamestown Lane, Huntington Beach, California 92647, or send your request via email to: [email protected].
Notification of Changes
West Coast Trends, Inc. reserves the right to change or update this policy at any time by posting a notice to that effect on this site and other places where we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected. However, if we are going to use users’ personally identifiable information in a manner different from that stated at the time of collection, we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner. However, if users have opted out of all communication with the site, or deleted their account, then they will not be contacted, nor will their personal information be used in this new manner. In addition, if we make any changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our Web site notifying users of the change. In some cases, where we post a notice we will also email users, who have opted to receive communications from us, notifying them of the changes in our privacy practices.
Effective Date and Changes to Policy
This Privacy Policy is effective May 22, 2018. There have been no updates to this Privacy Policy since that date. If we obtained any of your personal information prior to November 1, 2004, please review this privacy policy carefully before proceeding to use this Website.
Contact Information
If users have any questions or suggestions regarding our privacy policy, please contact us by telephone at 1-800-736-4568, by mail to Internet Customer Service, West Coast Trends, Inc. 17811 Jamestown Lane, Huntington Beach, California 92647 or by email to [email protected]. Please see West Coast Trends’ legal notice for more information.
Collection of Respondent Data
West Coast Trends, Inc. will not process Personal Data for other purposes or by other means than instructed by its Users.
Respondent data includes data from individuals uploaded, transferred or manually entered by a West Coast Trends, Inc., User into their account for the purpose of providing feedback, responding to surveys, if any, and/or completing a purchase. Personal Data may include, personal contact information such as name, home address, home telephone or mobile number, email address, information concerning age, date of birth, employment details, business contact details, gender, and other sensitive Personal Data.
If you or your organization are required under the European Union’s General Data Protection Regulation (GDPR) to enter into a contract, or other binding legal act under EU or Member State law, with your data processors, review and accept West Coast Trends, Inc.’s Terms of Use in your West Coast Trends, Inc. account.
Geographical Location
West Coast Trends, Inc. has one data region located in the United States of America (US). A West Coast Trends, Inc. “Data Region” is a data center located within a defined geographical area where User and Respondent data is stored. For West Coast Trends, Inc. Users with accounts located outside of the US, all data is stored solely in the US, and all domestic US Users’ Personal Data is stored in the US.
Processing in the European Economic Area (EEA)
For Users with accounts located in Europe, all processing of Personal Data is stored in the US, as noted above, and is performed in accordance with privacy rights and regulations following the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the Directive), and the implementations of the Directive in local legislation. From May 25th, 2018, the Directive and local legislation based on the Directive will be replaced by the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data, known as the General Data Protection Regulation (GDPR), and West Coast Trends, Inc.’s processing will take place in accordance with the GDPR.
Controller
West Coast Trends, Inc. processes Personal Data both as a Processor and as a Controller, as defined in the Directive and the GDPR:
The West Coast Trends, Inc. entity which you as a User entered an agreement with when using West Coast Trends, Inc.’s platform, will be the Controller for User data, as outlined above in “Collection of Respondent Data” section. For Respondent data, as outlined in the “Collection of Respondent data” section, the User will be the Controller in accordance with Directive and GDPR, and West Coast Trends, Inc. will be the Processor.
West Coast Trends, Inc. adheres to the Directive of 1995 and the GDPR from May 25th, 2018.
All data collected by West Coast Trends, Inc. Users for the purpose of providing feedback, responding to surveys, if any, and/or completing a purchase will be stored exclusively in secure hosting facilities. West Coast Trends, Inc. has a data processing agreement in place with its provider, ensuring compliance with the Directive. All hosting is performed in accordance with the highest security regulations. All transfers of data internally in the EEA is done in accordance with this data processing agreement.
Processing in the United States of America (US)
For Users with accounts in the West Coast Trends, Inc. US Data Region, West Coast Trends, Inc. processes data solely in data centers located in the US. West Coast Trends, Inc. has adopted reasonable physical, technical and organizational safeguards which substantially mirror the EU safeguards against accidental, unauthorized or unlawful destruction, loss, alteration, disclosure, access, use or processing of the User’s data in West Coast Trends, Inc.’s possession. West Coast Trends, Inc. will promptly notify the User in the event of any known unauthorized access to, or use of, the User’s data.
All data collected by West Coast Trends, Inc. Users for the purpose of providing feedback, responding to surveys, if any, and/or completing a purchase will be stored exclusively in secure hosting facilities. West Coast Trends, Inc.’s contract with its hosting provider ensures that all hosting is performed in accordance with the highest security regulations. West Coast Trends, Inc.’s policy is to protect and safeguard any personal information obtained by West Coast Trends, Inc. in accordance with United States state or federal laws governing the protection of personal information and data. Accordingly, West Coast Trends, Inc. adheres to practices and policies that aim to safeguard the data.